Bajaj Allianz Life Launches Guaranteed Return Plans Campaign

Bajaj Allianz Life Insurance has launched its latest brand campaign “Ye Bhi Sahi Hai”. The campaign uses slice-of-life situations to raise awareness of the importance of ensuring a well-balanced financial portfolio to achieve future life goals like paying for a child’s college education, paying off home loans, going on a trip to the stranger, etc.

Commenting on the launch of the new campaign, Chandramohan Mehra, Chief Marketing Officer of Bajaj Allianz Life, said: “Consumers have different risk profiles at different stages of life, but they are ultimately looking for financial solutions that meet their their future life goals with the utmost ease and assurance. With this in mind, we have launched our new Ye Bhi Sahi Hai campaign, which aims to raise awareness of guaranteed return plans and how these plans can help individuals balance their risk well. We believe that even for investors who are not totally risk averse, it is essential to put some money into safer investment instruments; and that is exactly the message we intend to convey through this campaign.

Bajaj Allianz Life’s “Yeh Bhi Sahi Hai” campaign will be a 360-degree awareness campaign, including TVCs, print ads, OTT platforms, OOH advertising, and digital and social media.

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